Testing consumer perception of nutrient content claims using conjoint analysis.

Publication Type:

Journal Article


Public health nutrition, Volume 13, Issue 5, p.688-94 (2010)


2010, Adult, Center-Authored Paper, Consumer Satisfaction, Female, Food Labeling, Food Packaging, Humans, Likelihood Functions, Logistic Models, Male, Middle Aged, Nutrition Policy, Perception, Public Health Sciences Division, Sex Distribution, United States, United States Food and Drug Administration


The US Food and Drug Administration (FDA) proposes to establish standardized and mandatory criteria upon which front-of-pack (FOP) nutrition labelling must be based. The present study aimed to estimate the relative contribution of declared amounts of different nutrients to the perception of the overall 'healthfulness' of foods by the consumer.